Frequently asked questions and lesser-known terms
Avoid enumeration in spots, except if the spot is specificly about that, such as the weekly reduction in prices at a grocrey store, etc. This is important, because the listener won't pay attention to every single product, will only pick out one or two pieces of information. (and just if something catches his/her attention in the commercial) To be able to catch the attention of the audience, the spot has to be short, creative, or it can play on words. Humor obviously cannot be used in every spot, buti t is the best shtick, it will stuck in your head. If the spot becomes well-known, we can even cut out the gag (and cut the commercial's length and also the money you have to pay for it), because people will be able to automatically hear the punchline without actually hearing it.
A Jingle is a long term definition of the image of a company. It helps a lot. From the first notes people are able to recognize the company, that the Jingle was made for.
Some good points on the effectiveness and the rewardness of Jingles.
It is used by the biggest companies worldwide
It worth to take a look at big international companies (fe. Mc'donalds, Coca-Cola), who are able to spend money on these, and they do so. It is ismportant to ask, why did they pick this form of advertising. Because it really works. It has an impact on people, and that can be measured by the feedback. People simply love it, they sing it.
Melody doesn't only live within you while you are listening to it. It lasts longer.
Could you sing "I'm lovin' it." or "Always Coca-cola." right now?
And for how long have you been listening to them? Every time you sing or even just croon a Jingle, it is proven, that it lasts longer than just while you listening to it. You can recognize a company or a product, and remember how good it is, just by having the jingle on your mind.
Every time a customer looks at your companie's/product's name, the jingle and it's messige is going to get to his/her mind.
A jingle makes an impression
People love music. They associate music and singing with happiness. There is no faster way of positive influences on people, than a well done jingle. It calls back nice memories, makes them happy.
The power of a vocal radio jingle
Radios play songs. If, instead of prefab music, or speech sound, the commercial of a radio or a particular radio programme is a jingle, then it more than likely will be played int he beginning of and during your radio show, and also during the commercial breaks. It is helpful in two ways. One of them was proven by psychologists, that people remember the first thing they have heard. (Prymacy effect). The other is that just think of people's fingers. They are right next to the button they can tune, search for another radio station. If you have a good jingle, it can catch their attention, so they won't change the station. Moreover, they will sing the jingle, and the name of your radio. That will bring you fame.